NAIROBI (CoinChapter.com)—Donald Trump’s World Liberty Financial (WLF) has made strategic moves in the crypto world by acquiring four Ethereum Name Service (ENS) domains, including high-profile names like trumpcoin.eth, just before his inauguration as the 47th President of the United States.
World Liberty Financial’s Ethereum Purchases
On Jan. 19, WLF acquired four ENS domains: worldliberty.eth, trumpcoin.eth, erictrump.eth, and barrontrump.eth. ENS, a decentralized domain name system on the Ethereum blockchain, replaces complex wallet addresses with easy-to-remember names, simplifying blockchain interactions.
The domains were transferred to WLF’s multisignature wallet via bulk transactions, a feature unavailable for direct registrations. The acquisitions align with WLF’s broader strategy of establishing its presence in the decentralized ecosystem. According to Etherscan data, these domains were secured on the secondary market, emphasizing their high brand value.
Trump’s World Liberty Fi spends $48M on ETH. Source: LookonchainIn tandem with the domain purchases, WLF added 14,403 ETH (worth $48 million) to its reserves, bringing its total Ethereum holdings to 33,630 ETH (approximately $107 million). WLF’s total crypto portfolio, including stablecoins like USDT and USDC and assets like AAVE, LINK, and WBTC, now exceeds $280 million, per Arkham Intelligence.
Eric Trump, an adviser to WLF, hinted at additional market activity in a cryptic social media post, fueling speculation about the organization’s plans under the upcoming pro-crypto administration.
Trump Family’s Crypto Ventures
On Jan. 18, Donald Trump launched the “Official Trump Token” (TRUMP), which recorded a trading volume of $44.44 billion within 24 hours. However, the token faced a 50% price dip following the introduction of Melania Trump’s memecoin, MELANIA.
Trump Meme Coin Drops 35%, Market Cap Hits $9.29B. Source: CoinMarketCapMELANIA, launched on the Solana blockchain, has a market cap of $2 billion and trades slightly above $10. The token’s rise coincided with a brief recovery of the TRUMP token, which rebounded to $55 after the initial plunge. TRUMP’s market capitalization stands at approximately $12 billion, showcasing the substantial financial activity surrounding these tokens.
The Trump family’s crypto endeavors reflect a calculated approach to integrate blockchain technology into their political and financial narratives. The acquisition of ENS domains, particularly trumpcoin.eth, underscores their commitment to securing a foothold in the decentralized domain space.
Pro-Crypto Administration Ahead
Donald Trump’s upcoming presidency is being framed as a pivotal moment for cryptocurrency in the U.S. World Liberty Financial’s recent actions suggest a calculated effort to secure a stronger position in the blockchain sector during his term.
The acquisition of ENS domains and Ether points to WLF’s intent to expand its influence in decentralized finance. At the same time, the PolitiFi meme coin sector’s 115.7% market cap growth reflects rising interest in politically linked crypto ventures.
Ether prices remained steady over the weekend, ranging between $3,100 and $3,450, showing limited immediate reaction to WLF’s activity. However, the Trump administration’s pro-crypto stance could shape the future of blockchain adoption in the country.
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